Marketing CMS for Grofers Native Mobile App using Decoupled Drupal
Grofers is India’s largest low price online supermarket in the grocery space, with operations in 28 cities delivering over 25 Million products every month. With Install base of 3+ Million, Grofers Mobile Apps serve the lion share of its e-commerce traffic.
QED42 got involved with Grofers to work on an initiative to design a CMS solution for Marketing team to control the layout, content and widgets on the Grofers Mobile apps. The objective was to enable these teams to operate independently of Grofers engineering team, also freeing up Grofers engineering teams to focus on other tech initiatives. This project was commissioned as a proof of concept (code name: layout engine) and graduated to full project within 3 weeks to offer a CMS optimised for Native Mobile apps with features to control the layout, widgets, Content Segmentation for Personalisation, run A/B Tests and unprecedented ability to control the app screens on a push of a button.
Read the full case study on QED42 website.